Will Your Groupon Deal Really Bring Your New Customers?

Will Your Groupon Deal Really Bring Your New Customers?

If you are planning to offer a deal with Groupon, you should read this first to ensure that you have a plan to turn those Groupon customers into permanent ones. Groupon can drive customers to your door. However, how you treat those customers and how you follow up with them after their initial visit can […]

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Over 80% of Trade Show Attendees Expect to Receive Promotional Gifts According to New BPMA Study

Over 80% of Trade Show Attendees Expect to Receive Promotional Gifts According to New BPMA Study

We have highlighted quite a few different surveys conducted by the British Promotional Merchandise Association (BPMA) in the past. Some of the highlights from those studies included proof that promotional products actually do work to help consumers remember a company’s brand, increase positive sentiment towards that company, and have the same or better ROI than […]

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Help Grow Your Business with the Pumpkin Plan

Help Grow Your Business with the Pumpkin Plan

Fall is in full swing and you are likely thinking about pumpkins already; but let’s ponder about pumpkins in a different way. The Pumpkin Plan is actually a business model and once you read about it – perhaps while enjoying a pumpkin latte or a slice of delicious pumpkin pie, you are most likely to […]

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CASL Email Marketing Case Study

In July we told you about the new email marketing law that was passed in Canada. At that time, we explained why this law affects you even if you aren’t in Canada. It applies to any company that sends email to anyone in Canada. This means that if you have a commercial email list of […]

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