Marketers who attend or exhibit at a fair number of trade shows will soon come in contact with a shadowy entity known as the trade association. The trade association was formed to promote not any one company, but the industry as a whole. The trade association is likely the industry’s representative in Congress, pushing for […]
Read MoreRecent research on social media shows women are more likely to use social media services than men, and about half of all consumers demonstrate brand loyalty online. The research was gathered in a survey of 1,495 consumers by www.burstmedia.com. According to the survey, 49 percent of women visit social media sites “a few times a […]
Read MoreEverywhere you go, people feel unappreciated. Another day, another dollar at the job. I spend thousands of dollars with these people, and what have they done for me? “Nobody even knows I’m here.” You may have heard these sentiments. You maybe have even thought these sentiments. Despite the much-heralded connections in our electronic lives, it’s […]
Read MoreIt’s amazing we all aren’t marketing geniuses. That’s because we are subject to so many poorly designed and downright insulting marketing pitches that everyone should know what not to do. Recently, I was subject to a campaign to get me to renew my membership in a marketing organization. I wasn’t much interested in re-upping, so […]
Read MoreWhat is Full Colour Digital Printing? In its broadest sense, full colour digital printing enables photorealistic images to be printed directly onto the surface of a product without the use of transfers or sublimation processes. A highly detailed brand logo or corporate identity can be applied to a range of substrates, therefore opening the potential […]
Read MoreIf one had to bank on an easy prediction about social media, look for social media sites to proliferate and cater to more specialized audiences as the media form that is now called “social media” begins to develop. Right now, the social media can be said to be still in an infancy stage with general […]
Read MoreBarack Obama has more than 18 million of them. But Lady Gaga has 11 million more. What Obama and Gaga have in common is millions of Fake Followers on Twitter. And as Joe Biden might say, but more colorfully, it’s a really big deal. Consider that Twitter is based on the idea of real people, filing […]
Read MoreA trade show is an industry gathering in a big hall where businesses show off their latest products and network with their fellow professionals. Or, a trade show is a den of intrigue, where industry players fight for position, slam the trade association and look for jobs. No one would be surprised to find the […]
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