August 31st, 2012
The True Colors of Branding
Check out This Great Infographic on the True Colors of Branding! (Click to Enlarge and See Entire Infographic) Infographic Courtesy of: http://columnfivemedia.com/
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August 29th, 2012
King of Late Night?
From Hollywood recently came word that Tonight Show host Jay Leno was forced to lay off 20 or so crew members and take a pay cut in the latest downsizing of NBC from the premiere broadcast network in the universe to a stop on your browser. The shrinking of NBC and late night is filled […]
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August 23rd, 2012
How to Break the Marketing Blahs
Though preferable to window cleaning and digging ditches, marketing can still be hard work. In public relations, one must hope that the press will find your subject interesting enough to grant some space. In advertising, the marketer pays for the space, but there is a whole lot of vague going on to try and determine […]
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August 21st, 2012
Linear media vs. “3D”
Has anyone among us watched an entire half-hour news program recently? How about listening to a radio show? It’s getting tougher to hang in there with the linear media. The linear media is that which presents its entertainments in a line. That used to be fine until the Internet came along. The Internet allows consumers […]
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August 18th, 2012
Do Celebrity Endorsements Matter?
With a marketing budget that’s stout enough to go on television, marketers sometimes face the choice of whether to use a celebrity endorsement as part of their advertising. At first blush, this would appear to be a no-brainer. We live, experts remind us, in a celebrity driven culture where consumers are dying for a glimpse of […]
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August 16th, 2012
Well it’s a full decade on now – 10 years infact and how things have changed!
Ten years go, the major social networking hot shots were Friendster which garnered an amazing 3 million users and at the same time Microsoft were dominating the market with a stunning 95% of the market. You would not believe it, but less than 600 million people were actually active online across the planet … which […]
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August 14th, 2012
Do You Know the Promotional Industry
Let’s face it, we all find statistics a little bit on the boring side. However, add a few simple graphics and hey presto the boring suddenly becomes something of interest and often allows us to see the wood from the trees. If you are like me and ‘mathematically challenge’ then infographics represent the perfect way […]
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August 10th, 2012
Media Train Your Executives
The marketing department of any company–even if you’re your own marketing department–should always be trying to increase the firm’s visibility by getting its CEO or other top leaders out in the press. Sounds simple, but this is a process laden with potential land mines. The CEO may be the most knowledgable person on the planet […]
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August 7th, 2012
Is What You Said What They Heard?
At first, the role of the marketer should be pretty easy. Let’s say you represent a great product. You have a media-genic CEO who does well in interviews and doesn’t freeze on radio or TV. We all speak the same language, right? Well, no. Different words have differing meanings to different audiences. There’s a whole […]
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August 2nd, 2012
What does Facebook produce?
The dog days of summer have arrived early at Facebook, which has been Dis-Liked by investors of late. Facebook greeted the month of August on a downer, with shares trading in the low 20s. Shares are now down 45 percent below the IPO price of $38. But, the Facebook selling frenzy could get a lot […]
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Winners of the Promotional Merchandise Distributor of the Year Award
Members of the BPMA, Promota, PPIA and The Advertising Speciality Institute
Winners of the Promotional Merchandise Distributor of the Year Award
Members of the BPMA, Promota, PPIA and The Advertising Speciality Institute