Archive for January, 2011

FLEXIBLE ADVERTISING SERVES A VARIETY OF DIFFERENT PURPOSES

Promotional products help to announce your business to the world and using these items can really have an impact on your business. When you choose to use promotional products there are a variety of different ways to integrate them into your business and choosing several ways will probably prove to be most effective.

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Sales Incentives – These items can be used to motivate your customers to buy more. Offering a logo imprinted item for spending over a certain amount can be just the incentive a customer needs to spend just a little bit more. Your staff will love to promote these free gifts and will probably encourage your customers to spend more and take home that great free item.

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CHOOSING THE RIGHT ITEMS FOR YOUR TRADESHOW APPEARANCE

Tradeshows can be a wonderful way to promote your business and a good way to get your employees talking up your business as well. Since a tradeshow will incorporate many different businesses usually in a similar realm when appearing at a tradeshow you must find a way to make your business stand ahead of your competitors.

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A great looking booth is a good place to begin. If you have a lot of money in your business for this purpose then you will find that there are many incredible looking backdrops and information screens that you can have designed that work very well in this type of setting. Even those businesses that are a little more strapped for cash can use some of the great items from their promotional products company to have a greater impact. Incredible looking promotional table cloths for instance can really add that touch of professionalism to a flat and lifeless tradeshow table. With your logo imprinted table cloth customers will know what business you are there to represent and filling that table with other logo imprinted products and information brochures can help to ensure that everyone heads home with a small token of your business.

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UNIQUE PENS CAN REALLY DRAW SOME ATTENTION TO YOUR BUSINESS

Pens are such a standard item that we use each and every day in many facets of our life. And no matter what your logo looks like if you put it on a pen that is blue or black chances are even those who are holding and using your pen aren’t really paying any attention to that logo.

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One of my favorite advertising pens is the crooked one that Chiropractors use. It is supposed to represent a bent spine but essentially it is just a pen that is crooked. When you pick up a crooked pen your eye is forced to look at why this pen is different from all the rest and this is when you will look to see whose logo is on the pen. A standard pen is more likely to be picked up and placed down without getting a person’s attention.

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THE ITEMS THAT WORK BEST FOR AN INTERNET BASED OR MAIL ORDER BUSINESS

When you don’t deal with your customers face to face this can make your business seem a little less personal. After all, many customers return to a business because they like the people and well if they don’t know you then it is difficult for them to feel that connection to you and your business.

Good communication, of course, is a large part of making a mail order or internet business a success. Sending e-mails, online chats, and of course, having friendly customer service representatives to answer your phones will help to create a friendly atmosphere but there are a few other things that you can do to help improve the quality of your business.

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WAYS TO EFFECTIVELY PROMOTE YOUR BUSINESS ALL YEAR ROUND

It is easy to see that most businesses put a big emphasis on their advertising during the holiday season but in many cases this is not the best idea. The holidays are the one time of year that most businesses feel an increase of business and therefore even if you tone down your holiday advertising you will still probably be getting plenty of business through the door.

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Other times of year are actually a lot more difficult for retailers and therefore some attention needs to be paid towards bringing customers through the door at these slower times of year. A successful business can not rely on the holidays to carry them through the entire year. It is for this reason that as a business owner or manager you should really think about ways to draw customers in each and every month of the year. A steady flow of promotions and sales can really help to keep up your profits and improve your overall business throughout the entire year and not just during the holiday season.

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PROMOTIONAL UMBRELLAS GREAT FOR ALL TIMES OF YEAR

Umbrellas, most individuals think of these items to keep them dry in a rainstorm, but a promotional umbrella is truly one of the most flexible and long lasting promotional items. Promotional umbrellas are nice items to hand out to customers because everyone uses an umbrella at one time or another and even if a person has a few of these items doesn’t mean they can’t use another as many people keep one at home, one in a drawer at the office, and at least one in each vehicle.

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HEALTH RELATED ITEMS ARE INCREDIBLE ADVERTISERS IN THE WINTER MONTHS

Of course, if you are in a health related industry then you have probably investigated the benefits of using promotional health product advertising for all of your business needs. And there are quite a variety of items to choose from in the health care realm items like pill cases, medication spoons, and even travel first aid kits. Having these items imprinted with your business logo on them can really help to boost your medical based business.

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THE MOST FUN FORM OF ADVERTISING ON THE MARKET

Promotional products can be so much fun to hand out to your customers. Just to see their faces light up when they receive that free item makes this one of the most enjoyable forms of advertising. For those who love to give and hate the pushy sales tactics of many retail establishments logo imprinted items make the perfect way to advertise for your business.

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People love to get something for nothing, especially in a tough economy and in the current state of the world everyone feels really enamored when they get a little bonus for shopping with a company. It makes them feel special and important and what better way to make your customers feel? After all, without your customers your business wouldn’t exist.

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DESIGNING PROMOTIONAL PRODUCTS THAT WILL SUIT YOUR ADVERTISING NEEDS

Many business owners make the mistake of choosing the products that they like best but this will only work effectively if your customers are like them. In most businesses the average customer is in a different demographic from the business owner or manager and therefore choosing products based on this criteria doesn’t work very well.

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Just because you are an overweight, middle aged woman for instance doesn’t mean that an item that you would find useful or interesting would work in your teen clothing store for instance. Teens and young adults will be attracted to much different advertising items then a middle aged professional will be. The psyche is different and therefore so is what these different demographics will find attractive.

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ONE OF THE BEST WAYS TO PROMOTE YOUR BUSINESS ON A BUDGET

Everyone is watching their money these days and whether you are rich or poor, shopping for your business or your personal use, no one wants to overspend for anything. This is just how it is when the economy gets leaner. Lean times may mean cutting back but when you are in business you will still need to draw customers in and keep them coming back so that your business still succeeds in spite of the economy.

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